ONELOVE began in 2001 at the iconic Prince Bandroom in Melbourne Australia, and brought with it all the glitz, glamour and dirt of a true little pub disco. Every week between 1500 – 2000 trashbag, Z-grade celebrities and fabulous nobodies, crammed in on a saturday night to disco their brains out.
Since exploding onto the global music scene in 2001, the illustrious ONELOVE brand has since become synonymous with worldwide EDM, premium artist touring and culture defining club events.
The brainchild of iconic promoter Peter Raff, design/marketing guru Frank Cotela and culture savvy venue operator Dror Erez, ONELOVE started its life as a Saturday Night weekly club night at The Prince of Wales Bandroom Melbourne, and remained as the longest running, most loved & successful club night in Melbourne before expanding into weekly events in the nations’ five major cities, rolling out massive regional tours, and later becoming a premium local independent EDM music label and the promoting force behind Australia’s biggest festivals.
Initially a mix of Studio 54 hedonism and UK super club production, ONELOVE paraded the latest vision of dance culture with a unique philosophy of providing the latest in cutting edge EDM via the best DJ producers available. Mixing a volatile but successful concoction of celebrity, trash pop culture and EDM lifestyle, ONELOVE raised the profile of club culture to a level previously unseen in Australia – along the way pioneering the concepts of electro rock, big room house and micro clubbing. While maintaining this future forward music policy and “funhouse” party vibe ONELOVE then moved its brand events into Asia and Europe – hosting over 150 special events combined each year until 2009 when the festival touring side of the operation took center stage.
As an industry leader and cultural taste maker, the ONELOVE team was also recruited to consult to major fashion and youth culture businesses around Australia – offering a range of design and marketing services and staging events and creating spectacular brand activations. Attracting celebrities, industry icons and huge numbers to its events a weekly occurrence, ONELOVE provided the setting for top youth brands to exist within. The ONELOVE website www.onelove.com.au has won several web awards and remains one of Australia’s most popular websites (averaging 120,000 unique views per month with over 2.5 million page impressions). In its 8 year tenure of Australia’s’ club brand leader ONELOVE has also deservingly won every industry award possible plus held the status of #1 sales for compilations with its ONELOVE brand compilation series.
The ever expanding ONELOVE MUSIC GROUP was formed in 2004 and today is the nations leading independent electronic dance music label – specializing in Compilations (via joint venture with SonyBMG), Licensing, Artist Development and Touring. Boasting one of the finest A&R and licensing teams in the country, the label dominates locally as reflected by the Australian ARIA club chart where ONELOVE content holds no less than a staggering quarter of all weekly votes! With single releases, compilations and artist albums from leading EDM artists ranging from Avicii to A-Trak, Riva Starr to Reboot, Benny Benassi to The Bloody Beetroots, ONELOVE also serves as local licensor to top imprints including Sneakerz, Secure, Sound Pellegrino, Anjunadeep, Hysteria, Lektroluv, Get Down and Viper and releases a growing catalogue of ancillary titles including the Toolroom Knights, Future Disco and Anjunadeep series, plus album releases from Kaskade, Bookashade, Morgan Page, EDX, Russ Chimes, Miguel Migs, Dragonette, Sharam Jey, Round Table Knights, Phonat, Walter Mego, Infected Mushroom and more. ONELOVE’s market leading DJ mix CD compilation series is the standard is Australian dance compilations and includes discs mixed by Dirty South, Tommy Trash, Benny Benassi, Calvin Harris, Crookers, The Bloody Beetroots, Bingo Players, John Dahlbäck, Tommie Sunshine, Bart B More, Thomas Gold, Nervo, Yolanda Be Cool and the cream of Australia’s local DJs and producers.
Moving into the future, is from this pool of world class talent and red hot label releases combined with the ONELOVE teams ability to provide top notch touring and major league marketing in both social media and above the line advertising that ONELOVE continues is steady ascent as an EDM industry icon.