ONELOVE MUSIC GROUP
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Onelove Club

ONELOVE began in 2001 at the iconic Prince Bandroom in Melbourne Australia, and brought with it all the glitz, glamour and dirt of a true little pub disco. Every week between 1500 – 2000 trashbag, Z-grade celebrities and fabulous nobodies, crammed in on a saturday night to disco their brains out. 

Since exploding onto the global music scene in 2001, the illustrious ONELOVE brand has since become synonymous with worldwide EDM, premium artist touring and culture defining club events.

The brainchild of iconic promoter Peter Raff, design/marketing guru Frank Cotela and culture savvy venue operator Dror Erez, ONELOVE started its life as a Saturday Night weekly club night at The Prince of Wales Bandroom Melbourne, and remained as the longest running, most loved & successful club night in Melbourne before expanding into weekly events in the nations’ five major cities, rolling out massive regional tours, and later becoming a premium local independent EDM music label and the promoting force behind Australia’s biggest festivals.

Initially a mix of Studio 54 hedonism and UK super club production, ONELOVE paraded the latest vision of dance culture with a unique philosophy of providing the latest in cutting edge EDM via the best DJ producers available. Mixing a volatile but successful concoction of celebrity, trash pop culture and EDM lifestyle, ONELOVE raised the profile of club culture to a level previously unseen in Australia – along the way pioneering the concepts of electro rock, big room house and micro clubbing. While maintaining this future forward music policy and “funhouse” party vibe ONELOVE then moved its brand events into Asia and Europe – hosting over 150 special events combined each year until 2009 when the festival touring side of the operation took center stage.

As an industry leader and cultural taste maker, the ONELOVE team was also recruited to consult to major fashion and youth culture businesses around Australia – offering a range of design and marketing services and staging events and creating spectacular brand activations. Attracting celebrities, industry icons and huge numbers to its events a weekly occurrence, ONELOVE provided the setting for top youth brands to exist within. The ONELOVE website www.onelove.com.au has won several web awards and remains one of Australia’s most popular websites (averaging 120,000 unique views per month with over 2.5 million page impressions). In its 8 year tenure of Australia’s’ club brand leader ONELOVE has also deservingly won every industry award possible plus held the status of #1 sales for compilations with its ONELOVE brand compilation series.

The ever expanding ONELOVE MUSIC GROUP was formed in 2004 and today is the nations leading independent electronic dance music label – specializing in Compilations (via joint venture with SonyBMG), Licensing, Artist Development and Touring. Boasting one of the finest A&R and licensing teams in the country, the label dominates locally as reflected by the Australian ARIA club chart where ONELOVE content holds no less than a staggering quarter of all weekly votes! With single releases, compilations and artist albums from leading EDM artists ranging from Avicii to A-Trak, Riva Starr to Reboot, Benny Benassi to The Bloody Beetroots, ONELOVE also serves as local licensor to top imprints including Sneakerz, Secure, Sound Pellegrino, Anjunadeep, Hysteria, Lektroluv, Get Down and Viper and releases a growing catalogue of ancillary titles including the Toolroom Knights, Future Disco and Anjunadeep series, plus album releases from Kaskade, Bookashade, Morgan Page, EDX, Russ Chimes, Miguel Migs, Dragonette, Sharam Jey, Round Table Knights, Phonat, Walter Mego, Infected Mushroom and more. ONELOVE’s market leading DJ mix CD compilation series is the standard is Australian dance compilations and includes discs mixed by Dirty South, Tommy Trash, Benny Benassi, Calvin Harris, Crookers, The Bloody Beetroots, Bingo Players, John Dahlbäck, Tommie Sunshine, Bart B More, Thomas Gold, Nervo, Yolanda Be Cool and the cream of Australia’s local DJs and producers.

Moving into the future, is from this pool of world class talent and red hot label releases combined with the ONELOVE teams ability to provide top notch touring and major league marketing in both social media and above the line advertising that ONELOVE continues is steady ascent as an EDM industry icon.

Stereosonic

Stereosonic was an annual music festival held in Australia in November and early December. Stereosonic is held in BrisbaneAdelaidePerthSydney, and Melbourne. Stereosonic was a collaboration of two major Australia promoters, Hardware and Onelove corporations, and presents a mix of electronic and dance culture music. As of 2012, it was regarded as Australia's fastest growing music festival. In 2016 however, the event was cancelled with the promise that it would return "bigger and better". Currently, there have been no announcements as to whether the festival will be revived for 2017.

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Totem Onelove is known as one of Australia’s leading electronic music companies thanks to its innovative and passionate nature.

Acquired by one of the world’s leading electronic music companies, SFX Entertainment in 2013, Totem Onelove delivers a diverse range of events, festivals and tours to music enthusiasts.
Based in Melbourne, Totem Onelove grew from the amalgamation of Hardware and Totem Industries and ONELOVE Recordings nearly a decade ago. With a wealth of experience in all facets of the industry from marketing to production to sponsorship and foreign exchange, Totem Onelove is one of the most trusted and knowledgeable electronic music companies in Australia.
Over a year, more than 400,000 patrons attend a Totem Onelove event, with more than 5,000 working behind the scenes. This phenomenal patronage indicates the quality of Totem Onelove events and the strength of the extended network of Totem Onelove employees.

Totem Onelove is driven by dedicated music lovers, creative geniuses, hard workers and personable people who believe that only the best is good enough. 

A Brief History:

2007:
Totem Industries and Onelove Music Group started Stereosonic music festival in Melbourne.

2008:
Stereosonic expands and is held in Melbourne, Brisbane, Perth and Adelaide.

2009:
Stereosonic was held as a truly national event across (Sydney, Melbourne, Brisbane, Perth and Adelaide).
Totem Onelove launched Solar Music Festival with headliners The Presets fresh off sweeping the ARIAs and most other Australian music based awards.

2010:
Totem Industries and Onelove Music officially form the joint company “Totem Onelove Group”. Tiesto headlined Stereosonic for his first Australian festival appearance since 2003.
Totem Onelove hosted the first Creamfields Australia.

2011: 
The Sydney Stereosonic event was held with the incorporation of ANZ Stadium as the main arena, attracting a crowd of 70,000 people. The Sydney event is the largest single day festival attendance ever in Australia.

2012 :
Stereosonic attracts over 200,000 patrons across five Australian capital cities. The festival is awarded the most popular festival in Australia at the inthemix awards.
Totem Onelove partners with AIDs charity, (RED) for the first ever live stream of Stereosonic in an effort to raise awareness of the fight against AIDs.

2013:
Totem Onelove Group purchased by SFX Entertainment.
Stereosonic, Australia’s premier electronic music festival , expands from a one day festival to a two day festival across five Australian capital cities. David Guetta, Calvin Harris and Armin van Buuren lead a lineup of over 350 artists.

Swedish House Mafia; One Last Tour attracts over 50,000 fans to send off the electronic supergroup in Sydney and Melbourne.

Totem Onelove supports leading world AIDS charity for DANCE (RED) SAVE LIVES 2 by supporting the live Youtube stream of Stereosonic Sydney.

 


Touring

A passionate team of music lovers who have over 100 years combined experience in the industry. With many of the team being highly regarded artists in their own right, they understand and approach each tour with the artist as a top priority.
Specialised genre related touring agents across all spectrums of electronic music.
Toured the world’s biggest artists and nurtured the careers of breakthrough artists in the early years of the artists career.

A*S*Y*S, ABOVE AND BEYOND, ADAM BEYER, ADAM FREELAND, ADE FENTON, AFROJACK, ALAN BRAXE, ALY & FILA, ALEX KIDD, ALEXANDER KOWALSKI, ALTER EGO, ANTHONY ROTHER, ARMAND VAN HELDEN, ARMIN VAN BUUREN, ARTY, ASTRAL PROJECTION, AVICII, AXWELL, BART B MORE, BART CLAESSEN, BAS & RAM, BASEMENT JAXX (DJ SET), BEN SIMS, BENNY BENASSI, BILLY NASTY, BINGO PLAYERS, BLACKSTROBE, BLANK & JONES, BOOKA SHADE, BT, BRETT JOHNSON, BRISK, BRYAN ZENTZ, CASPA, CASH MONEY, CASSIUS, CJ BOLLAND, CALVIN HARRIS, CARI LEKEBUSCH, CARL COX, CARL CRAIG, CARL FINLOW, CHRIS LIBERATOR, CHRIS LIEBING, CHRISTIAN SMITH, CHUCKIE, CLAUDE YOUNG, CONGO ROCK, COSMIC BABY, COSMIC GATE, CROOKERS, DADA LIFE, DAFT PUNK/THOMAS BANGALTER, DAN BELL, DANNY FREAKAZOID, DANNY HOWELLS, DASH BERLIN, DATSIK, DAVE CLARKE, DAVE THE DRUMMER, DAVID CARRETTA, DEADMAU5, DEEP DISH, DEETRON, DER DRITTE RAUM, DERB, DERRICK CARTER, DERRICK MAY, DEVILISH, DIMITRI FROM PARIS, DIRT CREW, DIRTY SOUTH, DJ CRAZE, DJ FALCON, DJ GODFATHER, DJ HEATHER, DJ HELL, DJ HELLRAISER, DJ MEHDI, DJ SHORTCUT, DJ T, DMX KREW, DOLLZ AT PLAY, DR MOTTE, DROP THE LIME, DUBFIRE, DUBTRIBE SOUND SYSTEM, DUMONDE, EDX, ELLEN ALIEN, ENERGY DAI, EVIL EDDIE RICHARDS, FEDDE LE GRAND, FILO AND PERI, FERRY CORSTEN, FLUTLICHT, FRED BAKER, FREEFORM FIVE, FUMIYA TANAKA, FUNK D’VOID, GABRIEL & DRESDEN, GAETANO PARISIO, GAISER, GENE FARRIS, GET PHYSICAL STABLE, GUISEPPE OTTAVIANI, GRANDMASTER FLASH, GREEN VELVET, GUY GERBER, HALLUCINOGEN, HARDFLOOR, HEIDI, HEIKO LAUX, HUDSON MOHAWKE, HUMATE, IAN POOLEY, INFECTED MUSHROOM, JAMES HOLDEN, JAPANESE POPSTARS, JEFF MILLS, JEREMY HEALY, JESPER DAHLBACK, JESSE GARCIA, JOCHEN MILLER, JOEL MULL, JOHANNES HEIL, JOHN CARTER, JOHN 00 FLEMMING, JOHN ACQUAVIVA, JOHN DAHLBACK, JOHN DIGWEED, JOHN RUNDELL, JONA, JORIS VOORN, JOY KITIKONTI, JUAN KIDD, JUNIOR SANCHEZ, KAI TRACID, KAMUI, KASKADE, KENNY LARKIN, KEVIN SAUNDERSON, K HAND, KIDDA, KID SISTER, KURD MAVERICK, KYAU & ALBERT, LAB4, LADIDA, LAURENT GARNIER, LIFELIKE, LMFAO, LUCIANO, LUKE SLATER, LUKE SOLOMON, M.A.N.D.Y, MAGDA, MAJOR LAZER, MARCO BAILEY, MARCO CAROLA, MARCO PASSARINI, MARCO V, MARK AMBROSE, MARK HOULE, MARK MOORE (SEXPRESS), MARK SHERRY, MARTIN SOELVIG, MATT ZO, MINISTRY OF SOUND, MISS KITTIN, MISSTRESS BARBARA, MOBY, MONIKA KRUSE, MOWGLI, MR OIZO, MSTRKRFT, NICK SENTIENCE, NU NRG, OH SNAP!, OLIVER HO, OLIVER KLITZING, OLIVER LIEB, ORGAN DONORS, PASCAL F.E.O.S., PATRICK LINDSEY, PAUL VAN DYK, PETER VAN HOESEN, PHONAT, PRETTY LIGHTS. PROTEUS, QUAZAR, REBOOT, REDSHAPE, RENAISSANCE MAN, RESISTANCE D, RICARDO VILLALOBOS, RICHARD BARTZ, RICHIE HAWTIN, RIPPERTON, RIVA STAR, ROB GEE, RUSSENMAFIA, RUSS CHIMES, SAMUEL L SESSIONS, SANDWELL DISTRICT, SASHA, SCOT PROJECT, SEAN TYAS, SEBASTIEN INGROSSO, SHARAM, SHOKK, SKAZI, SIED VAN RIEL, SIMON PATTERSON, SIMON POSFORD, SKRILLEX, SLAM, SLINKY, SMOKIN JO, SPACE DJZ, SPEEDY J, STACEY PULLEN, STEVE ANGELLO, STEVE BUG, STEVE RACHMAD, SURKIN, SVEN VATH, SWEDISH HOUSE MAFIA,T RAUMSCHMIERE, TALL PAUL, TECHNASIA, THE ADVENT LIVE, THE BLOODY BEETROOTS, THE GEEZER, THE HACKER, THEO PARISH, THOMAS HECKMAN, THOMAS KROME, THOMAS SCHUMACHER, TIM GREEN, TIESTO, TIGA, TIM SWEENEY, TOMMIE SUNSHINE, UBERDRUCK, UMEK, VALENTINO KANZYANI, VITALIC, WESTBAM, WILEY, YOJI BIOMEHANIKA, YOUSEF, ZANY, ZOMBIE NATION, ZOO BRAZIL

LIVE BANDS: 2020 SOUNDSYSTEM, AUTECHRE, BLACKSTROBE, BODYCOUNT (DJ SET), CHICANE, CKY, COMBICHRIST, DJ STARSCREAM (SLIPKNOT), DRAGONETTE, FROM AUTUMN TO ASHES, HATEBREED (DJ SET), INFECTED MUSHROOM, JIMMY SOMERVILLE/ADEVA, LAURENT GARNIER BAND, MISS KITTIN & THE HACKER, NITIN SAWNEY, PUBLIC ENEMY, SPEKTRUM, STRANGE TALK,THE BLED, TRENTEMOLLER, VAN SHE


 

Marketing & Communications

Publicity
Dedicated electronic music PR agency, with more than 20 years experience in the industry.
Extensive blogger outreach program.
Collaborative approach with artist sponsors, record labels and other third parties to gain the greatest PR value for the artist.

Merchandise
Dedicated merchandise company, based in Melbourne, with extended supplier networks in Asia.
Experience in producing hundreds of thousands of garments and accessories for electronic music fans each year.
An in-house design team ensures a collective approach is taken toward artist merchandising opportunities.

Media Partners
Radio – Nova Radio Station is Australia’s number 1 commercial youth network.
Digital – inthemix, one of the world’s leading electronic music publications.
Television – Channel [V], Australia’s leading music TV channel.

Media
Extensive media buyout of print, digital, vehicle and billboard networks across the country.
Media reach valued in the millions of dollars resulting in unique artist branding opportunities.

Subscriber Community
eDM and SMS database of more than hundreds of thousands.
Highly engaged social media community.
Unique third party endorsement opportunities through an extensive ticketing and industry network.


Production
Driven by the mission statement ‘no matter the size, the absolute best in quality must be achieved the production department dedicates true passion to every project.
Using touring suppliers such as JPJ Audio, Big Picture and PRG, the in-house production team delivers innovative festivals, concerts and event experiences.
Each festival, event and tour uses the best audio, hi-res video, state of the art lighting and innovative special effects to ensure that the patron is left feeling awestruck.
The collaborative approach between the artist and the production team aims to deliver production values that create a truly integrated artist showcase.